Customer Database Redesign
Staring at a white HTML page with hardly any design or user experience thoughts put into is hard for anyone, even if you’re paid for it. Internal system tools don’t need to be bare bones, don’t punish your support and sales teams with bad design — it’s not nice.
The original system was created near the inception of the company and hardly changed as the company and its customer base grew. Functionalities were added sure, but older links remained on the page as a ghostly reminder of old processes and internal usage needs.
When I was the Project Coordinator for the Internal Systems team it was brought up to me that the system needed to be redesigned to bring it in line with the company’s design system.
It took me a while to utilize the style guide properly, but I was able to get the ball rolling after a few meetings with the VP of Product. He let me know that the goal wasn’t to introduce new functionalities to the system but to package it in a user-friendly, user-focused way. The system had all the functionalities, but as I dug deeper into the current build, I was finding more and more tools that a majority of the company didn’t know existed in the platform.
After bringing my early designs in line with the style guide, removing all old and unused links and tools I was able to create a version of the system that looked beautiful and was easy to understand. Sadly I was not able to get the designs implemented before my departure from the company, but I hope that they’re not still using a plain white HTML page with a black banner.
